HiJiffy is looking for a hands-on Marketing Executive to boost our presence in the Spanish-speaking Markets.

If you have outstanding communication and project management skills, then this position is perfect for you!

About the role

You will be the driving force behind HiJiffy’s marketing initiatives in the Spanish-speaking Markets to maximise our brand awareness and customer acquisition efforts.

Going beyond demand generation, along with the Sales Country Lead, you will also be the champion of Spanish-speaking customers throughout the whole customer lifecycle.

Main Responsibilities:

Fairs & Events:

- Manage participation in fairs and events from beginning to end (i.e., from the event registration to the stand production); 

- Attend key events to coordinate the setup of the stand and coordinate brand activations. 

Content Marketing:

- Produce and/or translate and localise high-quality educational content, company news and commercial assets (case studies, fact sheets, etc.); 

- Research topics/keywords for new pieces of content (articles, ebooks, etc.). 

Social Media:

- Contribute with creative ideas to boost our engagement rate and organic impressions. 

PR:

- Distribute press releases and manage media enquiries;

- Develop Digital PR strategies to obtain authoritative links from relevant websites specialised in Hospitality. 

Channel Partners Marketing:

- Support with the creation and/or translation and localisation of relevant content and joint initiatives with HiJiffy’s business partners to nurture the relationships. 

Email Marketing:

- Create and/or translate and localise different types of content for email campaigns (product emails, educational newsletters, transactional sequences, etc.). 

Conversion Rate & Website Optimization:

- Optimise current landing pages to improve the organic traffic and the conversion rate; 

- Research topics/keywords for creating new landing pages. 

Performance & Growth Marketing

- Support with copy and creatives for ads (Search, Display, LinkedIn, etc.); 

- Help create tailored paid marketing strategies for the market by providing insights about consumer behaviours, trends, etc. 

Corporate Reputation & Reviews Management:

- Support with the management of customer reviews on external platforms (Hotel Tech Report, Google My Business, etc.); 

- Help manage collaboration protocols with relevant entities for brand positioning (universities, hotel associations, etc.). 

Sales Enablement Materials:

- Produce and/or translate and localise email templates, battle cards and thought leadership content; 

- Create and/or translate and localise slide decks and presentations. 

Product Marketing:

- Contribute to developing strategies to make client onboarding more efficient and interactive; 

- Support in developing strategies to increase product adoption and maximise referrals. 

Business Intelligence & Market Research:

- Help with the creation of analysis of the market/industry, our competitors, and our business; 

- Support with the identification of customer segments and marketing personas. 

About the candidate

To be successful as a Marketer at HiJiffy, you need to be a highly goal-oriented individual and a strong problem-solver.

It is also critical to be open-minded, curious and creative, as well as able to simultaneously oversee several projects with various timeframes and degrees of urgency.

For this position, you must also have solid language skills (speaking, writing and editing content) and be a very strong team player.

Key requirements:

- Degree in Marketing, Business Administration, Communications, or related field; 

- 2 to 3 years of experience in digital marketing; 

- Excellent communication skills (native or fluent and fully proficient level in Spanish), being skilled in writing and editing content with attention to detail; 

- Familiarity with marketing and analytics tools, CRM systems and content management platforms; 

- Strong prioritisation, organisation, and project management skills; 

- Ability to travel to attend fairs and events, if necessary. 

What do we offer?

If you are looking for a professional challenge where you can actually make a difference, being more than just a number, HiJiffy is the right place.

At HiJiffy, we put our team first and foremost and facilitate a startup environment where you can see how to scale a company. You will find plenty of opportunities to grow without compromising on work-life balance.

Benefits: 

- Flexible working hours

- Salary + performance bonus 

- HiJiffy Perks (wellness, WFH equipment, transportation etc.) 

- Remote-first (based in Lisbon)